Most business people who get involved in e-commerce by adding an online store to an existing or new website are either unaware of or unprepared for how much work it takes to maintain them and drive traffic to them. As I have often said, it's one thing to build an e-commerce site and totally another to drive traffic to it. Once an e-commerce site is ready to launch that's when the real work begins. There's search engine optimization to do and marketing campaigns to be created and initiated. It's definitely not a case of, if you build it they will come. Once that gets going you have to know how to monitor and interpret the metrics provided by Shopify and Google Analytics so you can adjust your strategies and make changes to your website in order to optimize your online revenue. Many online stores fail because the owners had totally unrealistic expectations going in and since they don't know what to do about a lack of immediate results they shut down and claim that e-commerce doesn't work.
Hi, I'm Michael Doyle the Founder and creator of ShopDowntownSidney.com. I am available to assist with the creation and management of small e-commerce projects on the Shopify platform only.
Here is a list of some of the services I can provide;
- planning the site to meet your businesses' needs
- theme selection
- product photography and descriptions
- intermediate search engine optimization
- research, selection and implementation of various apps
- integration with POS system
- pricing and discount strategies
- creating Google Ad and Google Shopping campaigns.
I work on an hourly basis so you only pay for what you use. My rate is $60/hr plus taxes.
Give me a call for a free 30-minute consultation to discuss your needs.